PPC Campaign

• If you purchase "clicks" from a search engine, it is known as PPC or Pay-per-click advertising.
• This type of advertising let you get your ad featured at the top results of the search engine.
• It is achieved through bidding for keyword related to your product or service.
• PPC provides immediate visits by potential customers.
• It also enables fast results and a good return on investment.
• Lets you track the conversion rates and test the website.

• Organic search refers to the natural Search Engine Optimization.
• This is attained by optimizing the web pages in such a way that it increases the link popularity of the website.
• With increased link popularity, the website gets high ranking at the search engines.
• It gives you a much higher return on investment than pay per click.
• More people click the organic search engine results versus the pay per click ads.
• You can acquire or pay for the links that point to your website but link building is time consuming.